Campaign of reinforcement of the selective collection of the organic fraction in the town of Mataró

Stand with guided tour. The cycle of organic matter.

Separate collection of organic matter is carried out since 2006 in Mataró. 30 percent of the total number of organic matter generated is collected, and the improper number is less than 7%. Although the collection results are good in relation to the Catalan media, we tried go one step further to increase the percentage of acquisition of this fraction, so it has been an environmental communication campaign to reinforce this collection.
The campaign's objectives have been:


 



  • Inform different stakeholders through direct and proactive contact: neighbors, associations, civic organizations, schools, and economic activities.

  • Raise awareness so that they participate in the selective collections existing in Mataró, making the separation in origin of the maximum of waste fractions, reinforcing in particular the organic fraction and making use of containers, areas of contribution, collection, etc..

To do this, the following actions have been carried out:



  • Actions of dissemination with the neighbors: door to door, travelling information point, exhibition stand, and organic exhibition

  • Educational activities in schools

  • Visit to economic events

  • Monitoring and evaluation: container inspection(prior and subsequent), telephone survey (pre and post).

You have reached 54 per cent of the population, more than 2,200 students have carried out activities and shops generators of organic matter have visited. Organic matter uptake has increased by 11% over the same period of the previous year.

Organic matter uptake has increased by 11% over the same period of the previous year.

Campaign of reinforcement of the selective collection of the organic fraction in the town of Mataró

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